Estée Lauder uses it in their Facebook Messenger. The products are precisely simulated and appear true to color. AR Mobile Modules (Apps) – Based on the branding, ModiFace creates a unique and custom app experience for phone or tablet.They’re both fabulous ways to get a free online virtual makeover.įounded 10 years ago, ModiFace is made up of scientists and engineers and has 30+ patents and 200+ scientific publications.Ĭool fact: Nearly every major beauty brand uses its technology (including Sephora and L’Oreal Paris, like I mentioned above).ĭermatologists and plastic surgeons also use the platform to show patients what they would look like after a face-lift or other treatment.Īnd, they pay $200,000 – $500,000 a year to use ModiFace’s technology in their own apps. Well, today I’d like to share a couple of my favorite apps for trying on makeup – ModiFace and ModiFace live! If you’ve heard of Sephora’s Visual Artist, L’Oreal Paris’ Make-up Genius, or Yves Saint Laurent and Google Glass, these are all examples of AR. It’s always disappointing to order something and then having to send it back!Ĭosmetic companies have been using digital technology called “augmented reality” (AR) to help customers try before they buy while shopping online.

It’s hard to make a decision when you can’t exactly know how a product looks or feels on your skin. However, I know myself and others hesitate to buy cosmetics online. Raise your hand if you enjoy anything that makes your life easier, like a virtual makeover!įor me, online shopping is one of those things. Virtual Makeover in 2020 – Free Online Virtual Hair and Face Make Overs

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